"Joao, what have you done?! Why BM, what does it mean?" 

"It´s for BMW"

"BMW? Like the car?"

"Yes, but I didn´t put the W yet. It´s too sore"

"But Joao, maybe in five years Mercedes is your favourite car instead! You´ll regret it!"

"It´s not about the car. It´s because I am the BMW of surf. Because I surf so fast."